You Can't Win a Fight with Your Client: & 49 Other Rules for Providing Great Service
| Author | : | |
| Rating | : | 4.98 (659 Votes) |
| Asin | : | 0061228559 |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2013-12-10 |
| Language | : | English |
DESCRIPTION:
He lives in Connecticut.. About the AuthorTom Markert is CEO of Ipsos Loyalty Worldwide, a Market Research provider to many Fortune 500 companies and is currently a member of the Board of Directors of State Auto, a publicly traded property and casualty insurer based in Columbus, Ohio. He has held leadership positions at ACNielsen, Citicorp, and Procter & Gamble and has held positions on the board of directors of the Australian professional basketball team the Sydney Kings and the American Chamber of Commerce in New South Wales, Australia
Tom Markert is CEO of Ipsos Loyalty Worldwide, a Market Research provider to many Fortune 500 companies and is currently a member of the Board of Directors of State Auto, a publicly traded property and casualty insurer based in Columbus, Ohio. He lives in Connecticut.. He has held leadership positions at ACNielsen, Citicorp, and Procter & Gamble and has held positions on the board of directors of the
"This is serious wake up call- like a smack on the side of the head by a pillowcase full of glass pepsi bottles" according to Kamran A. Popkin. Both simplistic and prescient, this book should be required reading by all people, at all levels, of all organizations.Nothing here is new, but all of it is so critical to a brand's success that it needs to be posted on all doorposts.I've heard it said that people don't need instructing as much as they need reminding, and this book is a concise, clear, tight little ditty that really could help your organization (and you) reframe your perspective.And it's a gentle reminder for all to keep their eyes focused on the important relationships.Who is important?The guy h. Account Management This book is about managing client relationships in a service economy, with a focus on the role of the account manager. The author was CEO of a market research firm serving Fortune 500 clients. To illustrate the importance of the account manager role, he quotes the CEO of a consumer goods company which derives Account Management Andrew Everett This book is about managing client relationships in a service economy, with a focus on the role of the account manager. The author was CEO of a market research firm serving Fortune 500 clients. To illustrate the importance of the account manager role, he quotes the CEO of a consumer goods company which derives 40% of its business from Wal-Mart: "If we are not servicing them just right our business is dead." The book offers 50 tips, each presented in an easily digestible two or three page chapter.Some of the rules deal with doing your homework. Rule #1 is "know yo. 0% of its business from Wal-Mart: "If we are not servicing them just right our business is dead." The book offers 50 tips, each presented in an easily digestible two or three page chapter.Some of the rules deal with doing your homework. Rule #1 is "know yo
In fifty small doses, he provides practical advice on how to manage your relationships with your clients and ensure they receive the kind of service that will keep them coming back for more.A perfect resource for anyone working with clients at any level, You Can't Win a Fight with Your Client is the no-nonsense, straightforward guide to keeping clients happy in today's hypercompetitive and demanding business environment.. In You Can't Win a Fight with Your Client, Tom Markert argues that the secret to great service lies in understanding and applying a few fundamentals. The most important rule? You can't win a fight with your client!As American companies large and small have shifted their focus from manufacturing to providing services, keeping clients satisfied has become critical to the survival of every business. In this f