Tourism Planning: Policies, Processes and Relationships (2nd Edition) (Themes in Tourism)
| Author | : | |
| Rating | : | 4.73 (914 Votes) |
| Asin | : | 0132046520 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-12-18 |
| Language | : | English |
DESCRIPTION:
. Michael Hall is Professor of Marketing in the Department of Management at the University of Canterbury, New Zealand. From the Back CoverTourism PlanningPolicies, Processes and RelationshipsSecond EditionC. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. He is also a Docent in the Department of Geography, University of Oulu, Finland and a Visiting Professor in the Faculty of Organisation and Management, Sheffield Hallam University, UK. Michael HallThe second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the rel
"Good quality publication!" according to Cameron Stewart. I bought this book to use in an internship, but left before I started reading it. The quality is very good for the price and is better than described.
Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.. The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences