The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
| Author | : | |
| Rating | : | 4.20 (631 Votes) |
| Asin | : | 1885167296 |
| Format Type | : | paperback |
| Number of Pages | : | 244 Pages |
| Publish Date | : | 2013-06-26 |
| Language | : | English |
DESCRIPTION:
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
"One of the Best Marketing Books I've Ever Read!" according to K. Covington. Brilliant! This book covers topics ranging from broad issues like strategy and product presentation, to the more "nuts and bolts" aspects of marketing. Roy Williams' makes a point simply and directly, and generally does a good job proving his points as makes them. I give this book very high marks for the information it contains, but I am also impressed by its "read-. Wisdom from the Wizard This book made me a Wizard of Ads junkie. His wisdom and insight in marketing, business, and even your personal life will resonate like a finely tuned instrument. Buy it, read it, again and again.Five stars out of five. For an outline of this book and other great books in business go.. A magical, enlightening, and thought provoking book! Adam F. Jewell An enlightening thought provoking approach to advertising is found between the covers of this spell-book. It's creative and insightful throughout, and reaches beyond the "hard numbers" that often seem to dominate media buying, advertising and marketing campaigns, and news headlines. Roy pushes aside statistics and realizes that there are people just like you and me