The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
| Author | : | |
| Rating | : | 4.91 (871 Votes) |
| Asin | : | 0071410597 |
| Format Type | : | paperback |
| Number of Pages | : | 228 Pages |
| Publish Date | : | 2017-06-24 |
| Language | : | English |
DESCRIPTION:
Best for beginners in Product Management This is a very good book if you are new to product management or are making a career switch from a non-managerial career to product management. If you have managed one or two product life cyles in the past, you are less likely to benefit from it.A significant portion of this book is devoted to general management, but in the product management context. Nonetheless, the book is very well organized and systematic. It develops concepts in detail and offers a wealth of information, that you would otherwise have to pay a lot more to collect from other sources. I would highly recommend it to all beginners in this discipline. Experienced indiv. "Beginners Guide to Product Management" according to William K. Westray. This and the handbook are very similar, you need only one. This is a difficult topic to cover when you are not sure of the depth of background of the reader. Does the reader have knowledge of marketing or not. To this point it appears in many places the book assumes you do not, so any general marketing text could be a better source.. "Are you starting a new business - read this book" according to Amazon Customer. I give this book Are you starting a new business - read this book Amazon Customer I give this book 4 out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management 4th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv. out of 5 stars. Four stars for being a fast read and a useful reference even Are you starting a new business - read this book I give this book Are you starting a new business - read this book Amazon Customer I give this book 4 out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management 4th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv. out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management Are you starting a new business - read this book Amazon Customer I give this book 4 out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management 4th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv. th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv. years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management Are you starting a new business - read this book Amazon Customer I give this book 4 out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it. One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including support for smaller sized company product management. But read on to see what I am doing with this book now that I too work for a small startup companyI purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: Product Management 4th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv. th Edition (Mcgraw Hill Series in Marketing)The field guide is more like an overv
She is the author of the bestselling The Product Manager's Handbook.. Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison
It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.. The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance
Look to it for:Wide-ranging exercises and self-assessments for developing and rating your skills and competencies Tools and action steps for using your skills to enhance customer satisfaction and competitive position The five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine Today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The P