The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
| Author | : | |
| Rating | : | 4.32 (903 Votes) |
| Asin | : | B00CHB314M |
| Format Type | : | paperback |
| Number of Pages | : | 319 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
paperback book with the name of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands are written by Amitava Chattopadhyay. it launch on 0000-00-00 and has 319 number of pages. Here, you can read it online or download on any other format as u want to.
"Full of great insights for both Marketing and Strategy" according to Jasjit Singh. This book is full of great insights and very practical frameworks related to both Marketing and Strategy in the cross-border context. These are very nicely integrated with and illustrated using rich and current examples based on interviews with a large number of co. Reviewer said full of original insights. This is no doubt one of the best books on branding and emerging markets I've read in many years. I enjoyed reading it very much. Unlike the other books (that usually just repackage the same old branding stuff with a little bit of new content), this one is very ORIG. "The Brands of the Future" according to J. Johansson. This is a bellwether book. It introduces the reader to the up-and-coming global brands that we may never heard of before but surely will in the not too distant future. Infosys and Lenovo and even Haier from China will be known to some, as will Infosys, Tata and Wip