The Making of McPaper: The Inside Story of USA Today
| Author | : | |
| Rating | : | 4.24 (675 Votes) |
| Asin | : | 0836279395 |
| Format Type | : | paperback |
| Number of Pages | : | 370 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
A company history, the tone of the writing is rather fevered, and it is clear that this is not the work of an entirely objective reporter. Photos not seen by PW. In this history, Prichard, a USA Today staffer, covers the planning sessions for the Gannett-chain paper, evidently based largely on corporate president Allen Neuharth's successful launch of a paper in the Cape Kennedy area; the role of Neuharth in driving the project to reality; the problems of circulation and distribution; the staggering difficulty of luring advertisers; and the huge deficits the paper racked up in its early years. Copyright 1987 Reed Business Information, Inc. From Publishers Weekly Newsweek once derisively referred to USA Today as "McPaper, the Big Mac of Journalism." But subsequent developments indicat
Leadership and Vision Lynn Lyon I came across this book in a Bethesda library in the early 90s and still think of the story. It is a fascinating tale that shows how vision, ego, and ambition come together to develop a product unlike any before it. It is a story about the man behind the product and how he perservered. I enjoyed this book in the same way that I enjoyed The New New Thing about Jim Clark. I've recently bought my first house and have decided to go back and purchase books for my library that stand out in my mind as influential in the way I've looked at. A great history of Gannett's national newspaper "The Making of McPaper" is a well-written, all-encompassing history of USA Today - and the only extensive work I've been able to find on the paper. Written by a former editor, it is not just propaganda; praise and criticism both are included. (Of course, USA Today wins in the end.) It is a quick read for those interested in the business of journalism and the journalism business. Also read "Confessions of an SOB" by Al Neuharth for his take on the paper's start-up.. Molly said from an insider. I worked at USA TODAY for a brief time back in the '80s and I always thought the "McPaper" meme would be short(er)-lived. These people worked their asses off to make it the new-media vehicle it was. Every issue was like the paper's debut; the staff never took their eye off the goal. Neuharth is remembered for his approach to journalism but perhaps his real talent was in keeping everyone focused and somehow energized, in unison. Turnover in the old days was low; it was the place to be, and stay. My hats off to all the lower-level US
Peter S. David Colton has been with USA TODAY since 1983. During his more than six years as editor, from 1988 through 1994, USA TODAY passed the two-million mark in circulation to become the nation's largest daily, while winning several national journalism awards. Prichard is the former top editor of USA TODAY. . In his m
This updated section completes the story of the first century of "The Nation's Newspaper." Colton catches up with the founders and examines the journalistic achievements that have gained "McPaper" respect. Readers of USA TODAY - millions of them - will find this a fascinating, behind-the-scenes story of the battle to build a newspaper that has grown to redefine modern journalism. Readers of business histories will find it a classic case study of a bigrisk, big-reward business start-up.. Prichard's acclaimed 1987 release includes an afterward by longtime USA TODAY writer and editor David Colton. USA TODAY celebrates its 25th anniversary in 2007. The brainchild of Al Neuharth, it was the most expensive, most closely watched newspaper debut in history. This updated edition of Peter S. Journalists called it "McPaper," the "titan of tidbits," and "junk-food journalism." No newspaper executive had ever put so many millions and so many careers on the line. In 1982 the Gannett Company, the nation's biggest newspaper chain, launched USA TODAY