The Critical Path: Inventing an Automobile and Reinventing a Corporation
| Author | : | |
| Rating | : | 4.85 (594 Votes) |
| Asin | : | 0316967084 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-06-06 |
| Language | : | English |
DESCRIPTION:
The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of
What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival. . Chrysler responded with its minivans, introducing a new category of vehic
"This book was not as detailed as I expected." according to Anthony Buford. This book was not as detailed as I expected. There could been more explanations of the many things he mentions. It was an interesting read though. I have been reading Yates stuff for over 20 years and this book had littlee of Yates personality.. W. Whitney said Fascinating, Well written, Informed. As the owner of a "Fascinating, Well written, Informed" according to W. Whitney. As the owner of a 2000 Dodge Caravan I feel it is a special treat to learn the story of my car's design and creation, from conception to labor and delivery. The book is well written, and the story is told in such a way that it riveted my attention from beginning to end. Mr. Yates is highly qualified having spent. 000 Dodge Caravan I feel it is a special treat to learn the story of my car's design and creation, from conception to labor and delivery. The book is well written, and the story is told in such a way that it riveted my attention from beginning to end. Mr. Yates is highly qualified having spent. "A Look Into the Birth of the New Chrysler MiniVan." according to A Customer. Not as interesting to read as the "The Reckoning", but more current in subject matter. Yates is repetitious at times, and it seems some chapters contain material rewritten from an earlier chapter, just to fill up pages. Despite this, topics are brought up and never resolved -- how was the problem of the radio an