The Corporate Blogging Book [Updated Edition With a New Preface]
![The Corporate Blogging Book [Updated Edition With a New Preface]](http://ecx.images-amazon.com/images/I/51bN5EwQfZL._SL210_.jpg "The Corporate Blogging Book [Updated Edition With a New Preface]")
| Author | : | |
| Rating | : | 4.88 (972 Votes) |
| Asin | : | B003B654MO |
| Format Type | : | |
| Number of Pages | : | 600 Pages |
| Publish Date | : | 2015-04-01 |
| Language | : | English |
DESCRIPTION:
Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. An updated edition of the original and definitive book about corporate blogging, published by Penguin Portfolio. Debbie's book, first released in 2006, is a classic. Kirkus Reports called it "smart, witty and accessible." It's the how-to bible on corporate and business blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR). One that will attract customers and search engines alike, as well as meet business goals.. Debbie deconstructs the myth surrounding company blogs (they are boring and pointless) and s
"The Starting Point for Your Company's Next Big Thing" according to Chaunce Stanton. Not only does Debbie Weil provide tips for setting up a public-facing blog, she provides the justification that many risk-averse decision makers need to approve the blog project.I have used the suggestions outlined in The Corporate Blogging Book, and I know that they work to:- Create internal support- Engage with target audiences- Rank in search engine results- Dr. Every corporate visibility strategist should read this book. Michael Alan Hamlin Debbie has done a terrific job updating a must-read for corporate visibility strategists, public relations professionals, and executives who understand how important it is in today's hyper-competitive environment to interact regularly, meaningfully, and credibly with customers, suppliers, employees, shareholders and other stakeholders. There are many books on blog. "A book on thoughtful blogging written by a thoughtful blogger" according to Mark Levy. I've been working with Debbie Weil on her next book, and I've seen first-hand that she is one of social media's most gifted, learned, and respected practitioners. She's also a heck of a writer. In the "Updated Kindle Edition of The Corporate Blogging Book," Debbie teaches readers how to create a thoughtful blog that lights up people's minds. The detail and example