Sun Tzu and the Art of Business: Six Strategic Principles for Managers
| Author | : | |
| Rating | : | 4.17 (716 Votes) |
| Asin | : | 0199782911 |
| Format Type | : | paperback |
| Number of Pages | : | 344 Pages |
| Publish Date | : | 2015-10-07 |
| Language | : | English |
DESCRIPTION:
Mark McNeilly is a former business executive with experience at IBM and Lenovo and is currently a Lecturer at the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill. Army National Guard from 1981-1987. He the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, an Expert Blogger for Fast Company and appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War. Mark
"Five Stars" according to Leandro Chua. Great book! Must read!. "Great book for people w/o a business sense!" according to levl289. Ignore the first review of this book - it seems to be by a person who's not read it, but feels that they know what it's about.I'm finding this book an ESPECIALLY great read, coming from a non-business point of view.If anything, I'm an engineer, and this book clearly lays out things that make you think "hmm, that's plainly clear, but I would have never realized it".It doesn't give you answers on how to run your own business, but it gives you the methods for finding them.highly . "Very Nice" according to Daycare. Quick shipping plus the book gave lots of good examples.
I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. "A must read for any serious executive, strategist or marketer. There are but a handful of experts who have studie
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Griffith's popular translation of The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. By using modern examples throughout the book from Google, Zappos, , Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the busine