Spa Business Strategies: A Plan for Success
| Author | : | |
| Rating | : | 4.17 (696 Votes) |
| Asin | : | 1401881645 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-10-09 |
| Language | : | English |
DESCRIPTION:
I agree with the overall concept and target market. Great concept. A much needed tool for today's Salon/Spas.Looks like a great idea. The outline appears to cover all the topics. The outline covers a wide variety of business issues that need to be discussed. . This text may be a fresh perspectiveI think the product would be beneficial to the spa owner
Strategies for success This is the perfect book for those entering the spa business and for those who would like to take their spa to the next level. The author points out pseveral pitfalls and instructs the reader how to avoid them, illustrates the importance of a business plan and offers helpful hints for success. In addition, there is well researched guidance on marketing. I would rate this book a must-have for budding spa owner and seasoned spa owners.Andre. "only for beginners" according to Rebecca J. Wright. this is a WONDERFUL book for rookies to the spa world, but a waste of time and money for anyone who has ever even worked as a spa receptionist. for $50 i expected a little more substance and strategic advice (as the title hints to) as opposed to hand-holding spa 101. and don't you think for $50 it should be hardcover and have color pictures? grossly over-priced in my opinion. i had it packaged and ready for return within 15 minutes of receiving it.. "Most Comprehensive Guide" according to C. Guy. What didn't Ms. D'Angelo cover? I can't think of anything! A mass of valuable information for anyone considering the Spa business. This book will be an invaluable guide for my business for a long time. It has done the work and the research for me. With the most up to date information for todays marketplace. A comprehensive outline for bringing a vision to reality and beyond. I feel so much more confident now in where to start and how to market and promote my business and how to keep it fresh and viable into the future. I'm so grateful for this book.
. Janet M. D¿Angelo, M.Ed., is a licensed aesthetician and a Marketing and Public Relations Consultant
Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. This unique text is designed to encourage the day spa owner or future manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry.. The interactive approach is meant to involve the reader and encourage the completion of the challenging tasks involved in starting and maintaining a successful business. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the current and future state of the industry, explaining fundamental practices in business development, and interpreting data in a meaningful way that highlights the real concerns of day spa owners. The text uses thought-provoking questionnaires, targeted worksheets, and practical examples to guide the reader through important business topics such as developing a business plan, purchasing a day spa, finding the right location, financing, marketing, utilizing technology, designing a functional spa, and much, much more