Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
| Author | : | |
| Rating | : | 4.52 (535 Votes) |
| Asin | : | 1563673967 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-05-21 |
| Language | : | English |
DESCRIPTION:
Readers will benefit from an understanding of experts recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell s Look-Compare-Innovate model. This edition of Silent Selling captures the direction in which today s retail industry is moving and leads students beyond the basics of visual merchandising. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.
She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. About the Author Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. Employing competitive research she analyzes new retail concepts, and delivers lively oral presentations to over 3,000 internal executives every year. She served as a marketing instructor at Century College where she received the Outstanding Faculty Award in 2008. Kate Ternus has extensive experience as a visual merchandiser for such retailers as Macy s, Dayton s, Meier and Frank, and Casual Corner. She is a former member and board member of Fashion Group International Minneapolis-St. In 2010, Bell was
She currently serves on DDI s Editorial Advisory Board and the Association for Retail Environments (ARE) Retail Council. She numbered among the top five industry mentors by DDI annually since 2001. Kate Ternus has extensive experience as a visual merchandiser for such retailers as Macy s, Dayton s, Meier and Frank, and Casual Corner. She is a former member and bo
Kellie said Good Information on the field of Visual Merchandisng!!!!!!!!!. This book was purchase by me for a visual display college course. I acquired more knowledge and techniques from this book than from the class and from various entry levels positions I have worked so far as it relates to the field of visual merchandising.. Great practical book This was a great book. As a merchandising student, I was really interested in visual merchandising specifically, and this book was able to shed light on a lot of the practical applications that I had no idea were a part of the career. I recommend this book for students and the self-taught.. "Good reading, very helpful" according to Trina Williams. I am the SR Visual Director and my team found this book very helpful. I would also recommend this book to project managers