Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding
| Author | : | |
| Rating | : | 4.40 (601 Votes) |
| Asin | : | 0275970302 |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2013-07-08 |
| Language | : | English |
DESCRIPTION:
Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes
John Department of History University of Illinois at Chicago . Morello's study is wide-ranging, consistently informative, and fun to read."-Richard R. Lasker and Harding have rarely been studied together before, and Morello does an excellent job of reconstructing how Lasker's expertise in advertising and public relations shaped the 1920 presidential campaign. Everman Eastern Kentucky University"Morello's MS is engaging, entertaining, and well written. Given the current state of American politics--and, in particular, the pivotal role of television advertising in the presidential election campaigns--Morello's study traces the origins of one of the more consequential political developments of our day. Morello's thoroughly researched, analytical, and objective conclusions, enhanced by an artistic style, convince the reader that Albert D. This is a must' read for anyone interested in advertising, business, political
Selling the Front Porch Candidate Dr. Watson This is a book not to be missed by those wanting to understand why Harding was elected. Harding, viewed by several political bosses as the "best of the second-raters," had many on-going adulterous relationships that needed covering up, not to mention his inability to really connect with the public. His tendency to, in his w
JOHN A. MORELLO is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.