Retail Management: A Strategic Approach 10th Edition
| Author | : | |
| Rating | : | 4.40 (911 Votes) |
| Asin | : | 8120330420 |
| Format Type | : | paperback |
| Number of Pages | : | 704 Pages |
| Publish Date | : | 2013-02-08 |
| Language | : | English |
DESCRIPTION:
"Five Stars" according to Karen Campbell. I was able to utilize it for class and I recieved an A!. ALBERTO said Four Stars. Book was as featured.. So dry Sonya Knight If you know nothing of retail it is great. The problem is that it will be outdated quickly. It uses specific stores as examples and these market is too unstable right now for that.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. All new end-of-part comprehensive cases and new video cases.. This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making