Public Health Business Planning: A Practical Guide
| Author | : | |
| Rating | : | 4.32 (905 Votes) |
| Asin | : | 1449643507 |
| Format Type | : | paperback |
| Number of Pages | : | 174 Pages |
| Publish Date | : | 2013-02-23 |
| Language | : | English |
DESCRIPTION:
In today’s turbulent and financially stressful times, public health managers need business planning skills. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by
"Great Resource!" according to Lora. I work in Public Health and recently completed a group project utilizing this resource.The book covers all steps to setting up a sustainable, evidence based program, and even includes a section on Evaluation that is very helpful and simple to follow.This resource is well-written in a manner easily understood by persons who may not work in technical areas.I would definitely recommend this book as a great addition to any pu. Three Stars mkdtasha It's how to write a business plan