Media Now: Communications Media in the Information Age (with CD-ROM and InfoTrac)
| Author | : | |
| Rating | : | 4.18 (691 Votes) |
| Asin | : | 0534551246 |
| Format Type | : | paperback |
| Number of Pages | : | 584 Pages |
| Publish Date | : | 2015-07-03 |
| Language | : | English |
DESCRIPTION:
This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. This new edition has been revised to offer increased coverage of culture and media, the political economies of media, as well as offering students the opportunity to learn in a multimedia environment through the integrated technology that is the hallmark of this edition.. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts
Hasnor Lot said Could use some improvement. Being a student in an engineering department, I was pleasantly surprised at how much I actually enjoyed the course and the book, the enrollment of which was originally to fulfill the liberal arts requirement.The authors wisely avoided convoluted prose and unnecessary jargons (those necessary are explained in the margin). The organization could be improved, i.e. the hierarchy of themes and subthemes can at times be vague, inconsistent or plain confusing. For example, often a discussion of an issue contrasts the pro and con views in a clear dichotom. A Customer said Masc151 Review of Book. I find this book to be very informative. It contains a great and vast amount of information pertaining to the simplest, least complex topics, to information pertaining to some very deep even contriversial topics. All the information is conveyed in a simple analog format(some people recieve a CD with the book). Information is easily accessable, and the book is easily navigated. I find this book to be a very good resource of past, present, and future technology and communication. The book is priced fair and if anything is a bargain for the amount of. More than a good text Mass Media student I haven't finished the book, but so far, it's easy to see that it does everything the ideal textbook should. The information covers advancements in media technology from Gen. Sarnoff to the Telecommunications Act of 1996 and beyond. It's easy to read and understand without being pretenious. For a student of mass media, the information is such that it can be applied across the disciplines. Finally, the book makes a point to encourage readers to make use of technology (internet, etc.) to further exemplify what's printed in the pages.
He holds a Ph.D. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and global television studies. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. His most recent b
STRAUBHAAR is the Amon G. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. and other countries, and global television studies. program. Larose conducts research on the uses and effects of the Internet. . He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. in Communication Theory and Research from the Annenberg School at the University of Southern California. His primary teaching, research, and writi