Mastering Data Mining: The Art and Science of Customer Relationship Management
| Author | : | |
| Rating | : | 4.66 (516 Votes) |
| Asin | : | B003VIWZGK |
| Format Type | : | |
| Number of Pages | : | 141 Pages |
| Publish Date | : | 2013-04-21 |
| Language | : | English |
DESCRIPTION:
"I give it full marks for both content and value for money"(Computer Bulletin - Book of the month, March 2001)
Excellent book! Michael J. Gaffney This book is an excellent book. The authors explain the various techniques, and show real world examples of their use. Most importantly, they explain the underlying goals of the various techniques, and what to watch out for when using them. I was most relieved to read that I am n. "A book from practitioners" according to Ron Kohavi. Many books have been written on the algorithms used for data mining (e.g., machine learning, statistics). This is not yet another one.This book is geared at people who want to derive insight and take action in a business setting. It is now well known that the algorithmic step is . "A master piece" according to E. VAIOPOULOS. Although aged the book remains a precious guide for business and CRM people. It argues that data mining is a discipline that must be mastered by concentrating in how to approach analytics than how to use tools. Specifically it stresses the importance of:- the iterative nature of
Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management. A. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. Berry and
LINOFF gordon@data-miners are the founders of Data Miners Inc., a respected data mining consultancy. A. BERRY mjab@data-miners and GORDON S. MICHAEL J. . When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world