Marketing Ethics: An International Perspective (Advanced marketing series)
| Author | : | |
| Rating | : | 4.25 (865 Votes) |
| Asin | : | 041512588X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-05-23 |
| Language | : | English |
DESCRIPTION:
The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.. Part of the "Advanced Marketing Series", this work examines the mainstream marketing ethics and theories, placing them in an international context. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. Throughout the text, country-specific differences are highlighted with particular attention
"A good non-theory based discussion of international ethics" according to tony_faaborg@fmo.com. This book was very worthwhile to read. I enjoyed it because it gave me a perspective on issues I hadn't much experience with before. I liked the organization of introductory chapters followed by case studies followed by further readings; this organization would allow for flexibility in teaching this material as well. On the negative side, I thought the cases were rather routine case studie
Spinello, Richard: Ethics, Pricing and the Pharmaceutical Industry 19. Ethical dimensions in international marketing management 6. The need for corporate integrity 3. The Case of the Environment Impasse 12. Diana Robertson and Bodo B Schlegelmilch: Corporate Institutionalisation of Business Ethics in the United States and Great Britain Appendix Bibliography Index . To Bribe or Not to Bribe 11. Fuller in Honduras: Street Children and Substance Abuse 1- Starnes-Brenner Machine tool Co. Sak Onkvisit and John J Shaw: International Corporate Bribery 17. Dow Corning Corporation: Business Conduct and Global Values PART 3: READINGS IN INTERNATIONAL MARKETING ETHICS 14. Alan J Dubinsky and Marvin A Jolson, Kasaaki Kobabe and Chae Un Lim: A Cross-National Investigation of Industrial Sales People's Ethical perceptio
Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.