Marketing Channels
| Author | : | |
| Rating | : | 4.94 (767 Votes) |
| Asin | : | 0324316984 |
| Format Type | : | paperback |
| Number of Pages | : | 696 Pages |
| Publish Date | : | 2014-09-03 |
| Language | : | English |
DESCRIPTION:
This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.. Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications
Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Rosenbloom has
I do not have to 'decipher' what the author is trying to say. "The material is well organized and is well written with a very logical flow. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University
Great book Brandon Taylor I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to . Not many choices. Leslie Dubin Used for a graduate level marketing class. Very dry and not the best marketing book by a long shot. However, according to our professor there aren't many choices related to "Marketing Channels." There is very little (almost non-existent) help from the related web resources . Great Marketing Book for Entry Level Studies TG I'm a student at Strayer University and I needed this book for my Business Logistics Class. It was great to find this book at a reasonable price and I love the fact that I received it on time. Thanks for providing me with fast and accurate service.