International Marketing, Second Edition
| Author | : | |
| Rating | : | 4.46 (974 Votes) |
| Asin | : | 1592601677 |
| Format Type | : | paperback |
| Number of Pages | : | 419 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management with concentrations in marketing and finance from the American Graduate School of International Management (Thunderbird), and a B.A. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for International Aid. About the Author Dana-Nicoleta Lascu was recently named 2005-2006 Fulbright Chair in International Business. Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. in English and French from the University of Arizona. She is on the editorial board of a number of international marketing journals. . She has taught international mar
She has a Ph.D. She is on the editorial board of a number of international marketing journals. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience.. This is a complete interactive study guide with quizzing functionality that reports to the instructor. Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams.
used this book a while ago but what I liked the most aside from what I learned from it Azul Rguez. I used this book a while ago but what I liked the most aside from what I learned from it, is that it came plastic-wrapped to protect it, that was a nice gesture, thanks! . Great book! L. GARCIA The book, was great, had a lot of features, definitely would recommend it to others taking this course at NMSU.. "Five Stars" according to danielle warren. LOVE THE BOOK