Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
| Author | : | |
| Rating | : | 4.72 (713 Votes) |
| Asin | : | 0028626303 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2016-10-16 |
| Language | : | English |
DESCRIPTION:
Wonderful content, great reference source. Gary Blake and Robert Bly do a great job of bringing the core of copywriting. I find this book more a reference than something I am going to read cover to cover. Great coverage of Direct Mail and writing for the web, all around very useful book in helping my customers become more profitable - plus improve my own sales and marketing materials.Only caveat, the paragraphs could use a bit more space between them and some other font for headlines would make it easier to read. Outsi. A Quick Crash Course in Copywriting Jinger Jarrett If you want a comprehensive guide to copywriting, then I would recommend that you buy Robert Bly's Copywriting Handbook. There is nothing better to teach you copywriting or reinforce what you already know about copywriting than that book.However, if you want a nice little reference to keep on your desk that will help you find information about copywriting quickly, then I would recommend this book. Unlike the other, this particular book is more about providing you tips on copyw. An Excellent Copywriting Primer With this book, Gary Blake and Robert W. Bly have written a well-organized and concise guide to copywriting. While not nearly as comprehensive as Bly's "The Copywriter's Handbook,"(which you also get if you are buying this book), "The Elements of Copywriting" is a great introduction to copywriting for most people. It covers a number of areas of copywriting: display advertising, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site mater
That's what sells. Gary Blake and Robert W. One chapter, on "power copywriting techniques," discloses how to use ingredients such as research, adjectives, testimonials, and guarantees to make your ad stand out. Copywriting is different from any other writing, business or otherwise. While Blake and Bly address each copywriting task individually, there are some rules that apply across the board: focus on the customer, not the product; use a conversational, friendly tone; use simple words and short sentences; and close with a "call to action" (i
It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.. In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade