Cutting Edge Advertising, 2nd Edition
| Author | : | |
| Rating | : | 4.70 (596 Votes) |
| Asin | : | 9812445579 |
| Format Type | : | paperback |
| Number of Pages | : | 424 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Jim Aitchison, an Australian, was a former creative director of Singapore¡¯s legendary Ball Partnership and Batey Ads. After twenty years in advertising, he is now an author and divides his time between Singapore and New York. He has won hundreds of awards (many for Chinese ads which he wrote), and judged some of the world¡¯s top shows.
A new full-colour edition of the world¡¯s most highly regarded book on print advertising. Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. In addition, new creative voices have been added to the main text. Following the success of the first edition, Cutting Edge Advertising II has become the standard global text on print creativity for professionals, marketers and students. A thicker, more colourful value-packed book ¨C now in hardcover and paperback.. The ads are bigger, clearer and bolder. No other advertising reference book offers so much colour, new classic ads, coupled with a stellar cast of creative giants, giving page-by-page advice. But that¡¯s not all. Virtually every ad is shown on a page of its own, making the text easier to read
He has won hundreds of awards (many for Chinese ads which he wrote), and judged some of the world¡¯s top shows. . After twenty years in advertising, he is now an author and divides his time between Singapore and New York. About the Author Jim Aitchison, an Australian, was a former creative director of Singapore¡¯s legendary Ball Partnership and Batey Ads