Crisis of Character: Building Corporate Reputation in the Age of Skepticism
| Author | : | |
| Rating | : | 4.94 (966 Votes) |
| Asin | : | 1402762461 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-10-25 |
| Language | : | English |
DESCRIPTION:
"Profitability and Awareness in a Global Economy" according to Cindycap. Seems to me that the basic premise is to see a corporation through the stakeholder's eyes. That is the golden rule in life as well (do unto others) and an immediate conduit to success. Being a good global citizen and concerning oneself with sustainability, and having a model that reflects that mindfulness are also keys to long term success.The corporate story that is told must be consistent and yes reputation in the age of social media can be the vehicle to overnight success or failure. Therefore it's paramount to have an eye toward a way to measure t. I'm very skeptical of this book! It raises too many questions. The first 60 pages was an interesting start. It led me to believe he had practical information. He was trying to say, you can't PR your way out of a crisis. Good, but we all know that.The next 100 pages had absolutely nothing of value. The three 5 star reviews are all puff, no substance.I'm a big fan of Peter Drucker, Edwards Deming and Milton Friedman. He is not! He's a big fan of Obama and an extreme environmentalist, p 3, 153, 271. I'm trained as a chemist. He has NO science information in here at all. Opinions, he accepts as facts.Corporate people. TAMING THE WILD - HOW TO GET A HANDLE ON YOUR CORPORATE REPUTATION In Crisis of Character, boardroom consultant Peter Firestein performs a not-insignificant feat: objectifying the very subjective topic of corporate reputation. He claims companies who feel they're misunderstood by the public needn't be passive in establishing what they consider to be their rightful position (I agree). And he offers specific, reasonable strategies for doing this. Firestein starts at the beginning, with the need to establish values the entire company can commit to, then he goes on to (delete: and include) the importance of listening to
In today’s economy, reputation is a prime factor in a corporation’s bottom line.Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Reputation mattersnow more than ever. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. This book’s many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new envir
Peter Firestein offers compelling strategies and examples of how to keep and improve your and your company’s reputation one day at a time. Don’t be blindsided when you do business in new communities and in these changing times. "Well-reasoned and well-written. A compelling case that the success of companies is deeply rooted in their character, culture and values. Firestein’s seven strategies of reputation leadership offer a path for corporate executives and boards to build strong, stable and sustainable business enterprises and avoid the risks and character