Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
| Author | : | |
| Rating | : | 4.57 (896 Votes) |
| Asin | : | 1581159145 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2013-04-29 |
| Language | : | English |
DESCRIPTION:
Poor Did not offer format of briefs
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible
He lives in Marblehead, Massachusetts. . In both positions, he had global responsibilities for managing strategic design functions. He has more than thirty years of experience as a senior corporate design manager, consultant, author, and lecturer. Peter L. He distinguished himself in the corporate world as director of corporate design for the Gillette Company and as director of corporate identity and design f
Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He distinguished himself in the corporate world as director of corporate design for the Gillette Company and as director of corporate identity and design for Digital Equipment Corporation. About the AuthorPeter L. He lives in Marblehead, Massachusetts. In both positions, he had global responsibilities for managing strategic design functions. . He has more than thirty years of experience as a senior corporate design manager, consultant, author, and lecturer