Advertising on Google: The High Performance Cookbook
| Author | : | |
| Rating | : | 4.79 (597 Votes) |
| Asin | : | 1849685843 |
| Format Type | : | paperback |
| Number of Pages | : | 372 Pages |
| Publish Date | : | 2016-12-28 |
| Language | : | English |
DESCRIPTION:
Starting as a Google employee in 2002, she was one of the founding members of the company's AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. In her free time, Kristina enjoys taking walks with her dog Lola and exploring the culinary offerings of San Francisco, where she lives. Kristina holds a BA from UCLA, and shares Google AdWords tips and strategies on her blog, kristinacutura/blog/.
Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients, and agencies that manage AdWords accounts. In her free time, Kristina enjoys taking walks with her dog Lola and exploring the culinary offerings of San Francisco, where she lives. Kristina holds a BA from UCLA, and shares Google AdWords tips and strategies on her blog, kristinacutura/blog/.. In addition to running training programs, she managed and optimized Google's highest revenue clients.After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura, where she is using the skills
Cracking pay-per-click on Google can increase your visitor numbers and profits. It takes you through the account set-up process from the beginning to the end, including how to fine-tune your campaigns based on the rich reporting available.You will also learn how to bid effectively so that you are not overspending and instead focus your budget on what is working for you. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.OverviewSet up your Adwords account and track results beyond the clickCreate relevant keywords and write compelling adsLearn about reporting, analysis, managing Adwords, and troubleshooting performanceOptimize performance for maximum ROI and implement strategies for Remarketing to past visitorsStep-by-step format with bite-sized, easy-to-digest, and implementable suggestionsIn DetailGoogle Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. This book highlights the most successful keyword building an
"Super Helpful" according to Monarch Butterfly. I am new to the Google AdWords advertising. I found this book very informative and user friendly. I would recommend it to anyone from new to experienced AdWords users!