Achieving Planned Innovation : A Proven System for Creating Successful New Products and Services
| Author | : | |
| Rating | : | 4.90 (729 Votes) |
| Asin | : | B000C4SL5U |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2015-04-15 |
| Language | : | English |
DESCRIPTION:
A practical set of rules for a new project manager This is a book that I wish I had 10 years ago when I was starting out managing major business development projects - the checklist model is sound and works to cut away risks.It has an engineering bias but can be refocused to business development - but this requires some existing exper. DemonThe covers of this book are too far apart Occasional bits of wisdom but way too convoluted to be of any use.. said The covers of this book are too far apart. Occasional bits of wisdom but way too convoluted to be of any use.
Russell R. -- Review. The results are dramatic. Coyner Executive Director, BIFMA International Having used Planned Innovation in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment
Frank R. The originator of the Planned Innovation process, he has assisted many foreign and domestic companies in the development of market-oriented plans and new products for commercial, industrial, military, and aerospace markets. . He lives in East Lansing, Michigan. Bacon, Jr., is a professor of marketing at Michigan State University
In an easy-to-read fashion, the authors explain their Planned Innovation system -- their action-oriented program for continuous success in new-product innovations without major failures. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence of procedures for reaching the intended destination point -- successful products -- every time. The authors also explain how to creatively exhaust all the 'near-in' opportunities available, from modifying existing products for familiar existing markets and extending their product-life cycles -- with minimal cost, time and risk.. Bacon's and Thomas W. Their pr